2025.6.7
International Men: Pasi, 2025
2025
Digital posters
7 of 9 from International Men
1080 x 1920px Jpeg, RGB colour
19 November 2025
Helsinki, Finland
International Men's Day (observed 19 November each year) celebrates men and the value they bring to the world, their families and communities.

In Finland, 'Pasi' is the local form of a name like 'Barry' (see
2026.6.1
), suggesting 'a regular guy'. The artwork repurposes an image from a 1970s clothing catalogue showing an 'ordinary' outfit suitable for an 'ordinary' man to everyday wear.

By celebrating Pasi in his unremarkable clothes, the artwork suggests there is an inherent value in all men regardless of status. It's not about doing something spectacular, it's enough just to be decent.