International Men's Day (observed 19 November each year) celebrates men and the value they bring to the world, their families and communities.

The artwork repurposes an intentionally mundane image from a 1970s clothing catalogue. By celebrating an 'ordinary' man called Barry, dressed in 'ordinary' clothes in an 'ordinary' photograph, the artist stresses the inherent value in all men.

The implication is clear: it's not about doing something spectacular, it's enough just to be decent.