2025.3.3
Glad You Came (Cowboy, Gothenburg), 2025
2025
Digital billboards & posters
3 of 24 from
Pride in Europe

1080 x 1920px Jpeg, RGB Colour
Pride marches, June to August 2025
Amsterdam, Antwerp, Brighton, Copenhagen, Dublin, Helsinki, London, Manchester, Oslo, Riga, Stockholm, Utrecht
Glad You Came (Cowboy)
plays with that most potent stereotype of masculinity and object of gay erotic fantasy, the cowboy.

From the Marlborough Man to the Village People, the cowboy has an enduring appeal in gay culture.

Pride in Europe
is a celebration of LGBT+ culture timed to coincide with Pride marches across the European continent: Amsterdam, Antwerp, Brighton, Copenhagen, Dublin, Helsinki, London, Manchester, Oslo, Riga, Stockholm, Utrecht.

As LGBT+ rights are challenged or rolled back in some parts of the world, any celebration of visibility is inherently political.